Give visitors what they want

It’s a fact : most bloggers want visitors. But what does the visitor want back from the blogger?

First in : the title

The title presents itself first to the visitor. Keep the content flowing according to the title. The post should deserve that great title. Keep it attractive, creative and intuitive.

A K.I.S.S from the post

Depending on your content, try to KEEP IT SHORT AND SIMPLE(K.I.S.S)

Time. The visitor’s time is precious. Behind every post there are ideas/messages that you want to convey. Convey them in the most simplest form.

Use simple and plain Engish. They don’t want to feel that they need a dictionary while reading your posts. Even if the words weigh for that occasion, that might just distract them from the main post’s idea.

A paragraph might be too much for an idea, compact it as much as you can until you reach sentences. Rehearsal is a must. Then this makes the post crispy and delicious to read.

The blogger to watch for this : Liz Strauss. Read any of her posts, that might take you less than 10 minutes but you’re sure out with the messages she wanted to convey.

The visitor don’t want to feel that he has lost his time by reading a post OR still trying to understand it. KISS it for them.

Being part of it

Address the YOU to the visitor. While writing something to them, make it feel like they are part of it. Then they gonna find what’s MORE FOR THEM. It’s a return to your blog.

More of it

If the visitor loved what you’ve posted : then give it more of it. Wordpress’s functionality that you might digg into to accomplish just that :

  • Post’s tag
  • Use UTW plugins and display corresponding and appropriate tags for that post. Tags are a more specific way to group posts. A click on them will then bring more posts of the same tag. More content of the same type.

    tags

  • Related Posts
  • Posts discussing the same idea or having similar content should have a special place on your blog. To display related posts you can either use The Related Posts plugins OR one another functionality of the same UTW plugins you’ve been using to display tags.

    To display related posts using the UTW plugins, just put that PHP call somewhere in your template(the sidebar might be a good place):

    
    <?php UTW_ShowRelatedPostsForCurrentPost("posthtmllist") ?>
    
    

    That’s a 2-in-1 use of the same plugins.

  • Categories
  • Have a nice place to display your categories. It’s another place for the visitor to look for more similar content. Find a good place on your blog and place that call to pull your categories and display them:

    
    <?php wp_list_cats(); ?>
    
    

    Tags v/s categories
    Tags are more specific way to group posts while categories, a cleaner way. If you post much about everything and anything, tags can be a better way out. Otherwise if you’ve got your niche subject, categories might be the right choice.

let them keep it

That’s one of the most important functionality to present to the visitor but one of least seen on blogs : letting the visitor keep that beloved post.

If they loved it, they want to keep it for a re-read. Moreover they might have just cast a glance on that post, found it interesting but would like to put it for a later read. That’s where social bookmarking site like digg and del.icio.us come onto scene : to keep crispy articles that might want a re-read or a later read.

Allow the visitor to keep your crispy articles by providing them a one-click way to bookmark them on their favourite social bookmarking site. Wordpress’s users might get a look at popular plugins like Sociable, Bling This(mixture of English and French bookmarking site) to put that great functionality on.

Is that all?

By no means. There’s more to it that what’ve posted above. Let the comment form now make us discover what visitors might want more from the content. Let the VISITORS tell us now ;)

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